Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is expanding its portfolio with two regional hospitality brands from Turkey and Poland. These brands joining GHA reflect the growing appeal of the alliance model among independent hotel companies looking to expand internationally, while retaining their local cultural appeal and individual identity that has established them in their home countries.
Together, The Marmara Hotels and PURO Hotels will add 15 hotels to GHA DISCOVERY, further enriching GHA’s award-winning loyalty programme. The Marmara Hotels and its six properties across Turkey are already live in the programme, with PURO Hotels’ nine-property portfolio set to follow in Q3 2026.
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