Boutique Group, the hospitality company fully owned by the Public Investment Fund, has announced the unveiling of The Red Palace’s visual identity, introducing the first chapter of its story to the world ahead of its highly anticipated opening. Rooted in the palace’s royal heritage, the identity is more than a brand mark: it is an early expression of the values, craftsmanship and cultural legacy that will come to define the future guest experience.
Drawing directly from the palace’s authentic architecture and historic character, the identity translates the building’s design language into a visual system that speaks to its origins. Every element, from its form to its detailing, has been developed to reflect the craftsmanship embedded in The Red Palace itself, offering a first glimpse of the sensibility guests can expect once its doors open.
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