New research has uncovered the nation’s best ‘bright idea’ spots, with nearly half of UK adults (48%) reporting that their best ideas come in the shower.
With creativity striking the majority up to four times per day, Brits say their lightbulb moments are also likely to come during more unexpected moments such as when they’re falling asleep (34%), during or after exercising (10%) and even while tending to the garden (15%).
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