Rotana, one of the leading hotel management companies in the Middle East, Africa, Eastern Europe and Türkiye, is highlighting the scale and direction of its growth strategy at Arabian Travel Market (ATM) 2026, with 40 properties and 8,334 keys under development alongside 78 operating properties representing across the region.
Saudi Arabia accounts for 10 of Rotana’s 40 properties under development, representing 1,404 keys and one quarter of the group’s pipeline. The developments span Riyadh, Jeddah and Makkah, as well as Hail, Abha and Al Baha, reflecting an approach that balances established gateways with emerging destinations supported by growing domestic demand.
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